Story kit

The script, on paper.

Every case story on this site is written as a short film: scenes, what you see, what moves and the line that lands. Use the script to present it in a room, and print the cards to pin them on a wall or hand them out.

Read the script

Luna Pops · Unexpectedly Cool

Watch it

Scene	What you see	What moves	The line
1 Two shapes, one alphabet	The Luna Pops wordmark on white.	The sticks drop in, the lime pop falls onto its stick, the orange pop rises, POPS stacks itself sideways.	“Some logos are drawn. This one was assembled.”
2 Eight flavors on a shelf	A row of eight pops, one per flavor.	Hover to wobble, tap to take a bite.	“Classic or wildly unexpected. Pick one.”
3 From flat to freezer	The real box dieline, laid flat.	Score lines appear, the panels fold one by one with real light and shadow, the box stops on each side to be read, then two more flavors land on the shelf.	“Every box tells the story. Literally: read the side panel.”
4 Pocket-sized brand	A stack of lime business cards.	The cards tilt with your cursor and flip on tap.	“Even the business card is a popsicle.”
5 Wear the cool	Three T-shirts on wooden hangers along a shop rail: Bob?, the bowler-hat gentleman and So Sweet.	Cotton jersey in WebGL. Drag the rail and the shirts swing like pendulums; tap one and it turns on its hook to show the back.	“When people buy the shirt, the brand has won.”

EmergeOrtho · Emerge Stronger

Watch it

Scene	What you see	What moves	The line
1 The ribbon	The EmergeOrtho shield, built as a real 3D ribbon.	It winds itself up on load. Drag to turn it: blue on the outside, orange within.	“A shield that is still moving.”
2 Four become one	Four strands, one per founding practice.	On scroll they braid into a single band.	“Four practices. One name.”
3 Emerge better	Mother and son in full sunlight.	Healthier, Stronger, Better rise out of the light one by one.	“A promise patients can say out loud.”
4 What it means for you	49 offices, 21 counties, 1 health record, the same doctors.	The numbers count up as they enter.	“From the mountains to the coast.”
5 Signs you can walk up to	The monument sign, built in 3D.	It turns as you scroll and the wayfinding list lights up.	“The brand is finished when it is in the parking lot.”

Brunswick Forest · Coastal By Nature

Watch it

Scene	What you see	What moves	The line
1 A flock becomes a tree	Birds over a lakeside row of homes.	They fly in and settle into the Brunswick Forest pine.	“It started with a logo.”
2 The plan, from above	The watercolor master plan.	The map tilts into 3D and the landmarks pop up. Hover a pin to visit.	“4,500 acres, mapped like a storybook.”
3 Search no more	A search bar, like the national campaign.	Type or pick a wish; the answer appears behind it.	“Whatever you are looking for is already here.”
4 The booth	The trade show booth.	Walk past it sideways, like a visitor on the show floor.	“Search no more, in person.”
5 An ideal home	The Ideal LIVING 2015 brochure.	It unfolds panel by panel, from night to gold.	“Chosen again. For good reason.”

Battleship North Carolina · From Every Angle

Watch it

Scene	What you see	What moves	The line
1 Every angle	The ship’s bow and the slogan on a red band.	The band and its extruded letters lean with your pointer: a different angle wherever you look from.	“Experience history from every angle.”
2 25 miles ahead	A highway at dusk and a billboard on the horizon.	Scroll drives you toward it while the miles count down.	“You’re within range of a powerful experience.”
3 On every pole	Street banners: Powerful, Honorable and the crew.	Real fabric banners on their poles, waving in the river wind.	“The campaign walks you to the ship.”
4 Below deck	The deck maps: second deck, third deck, first platform.	The decks stack in 3D; pick one, hover a room and it lights up.	“A floating city, room by room.”
5 Faces of the crew	Sacrifice, Honor, Bravery and the sailors behind them.	Walk the gallery wall sideways, like visitors in the museum.	“Every portrait is someone who served.”
6 Fair winds	A row of service ribbons over the yellow sky.	The ribbons slide in one by one, then the farewell lands.	“Fair winds and following seas.”

Printable story cards

Quarter-letter cards, four per sheet. Print at 100%, cut on the lines.

Luna Pops

Unexpectedly Cool

A handcrafted frozen pop with a backstory, a box that unfolds, and T-shirts people actually want to wear.

Brand identity
Packaging
Apparel
Stationery
Pattern system

Scene 1 / 5 Luna Pops

Two shapes, one alphabet

“Some logos are drawn. This one was assembled.”

You see: The Luna Pops wordmark on white.
It moves: The sticks drop in, the lime pop falls onto its stick, the orange pop rises, POPS stacks itself sideways.

Scene 2 / 5 Luna Pops

Eight flavors on a shelf

“Classic or wildly unexpected. Pick one.”

You see: A row of eight pops, one per flavor.
It moves: Hover to wobble, tap to take a bite.

Scene 3 / 5 Luna Pops

From flat to freezer

“Every box tells the story. Literally: read the side panel.”

You see: The real box dieline, laid flat.
It moves: Score lines appear, the panels fold one by one with real light and shadow, the box stops on each side to be read, then two more flavors land on the shelf.

Scene 4 / 5 Luna Pops

Pocket-sized brand

“Even the business card is a popsicle.”

You see: A stack of lime business cards.
It moves: The cards tilt with your cursor and flip on tap.

Scene 5 / 5 Luna Pops

Wear the cool

“When people buy the shirt, the brand has won.”

You see: Three T-shirts on wooden hangers along a shop rail: Bob?, the bowler-hat gentleman and So Sweet.
It moves: Cotton jersey in WebGL. Drag the rail and the shirts swing like pendulums; tap one and it turns on its hook to show the back.

EmergeOrtho

Emerge Stronger

Four orthopaedic practices, one ribbon, and a promise you can read from the parking lot.

Naming & identity
Launch campaign
Website
Print
Stationery
Wayfinding & signage

Scene 1 / 5 EmergeOrtho

The ribbon

“A shield that is still moving.”

You see: The EmergeOrtho shield, built as a real 3D ribbon.
It moves: It winds itself up on load. Drag to turn it: blue on the outside, orange within.

Scene 2 / 5 EmergeOrtho

Four become one

“Four practices. One name.”

You see: Four strands, one per founding practice.
It moves: On scroll they braid into a single band.

Scene 3 / 5 EmergeOrtho

Emerge better

“A promise patients can say out loud.”

You see: Mother and son in full sunlight.
It moves: Healthier, Stronger, Better rise out of the light one by one.

Scene 4 / 5 EmergeOrtho

What it means for you

“From the mountains to the coast.”

You see: 49 offices, 21 counties, 1 health record, the same doctors.
It moves: The numbers count up as they enter.

Scene 5 / 5 EmergeOrtho

Signs you can walk up to

“The brand is finished when it is in the parking lot.”

You see: The monument sign, built in 3D.
It moves: It turns as you scroll and the wayfinding list lights up.

Brunswick Forest

Coastal By Nature

A master-planned community that grew from a logo drawn more than a decade ago.

Brand identity
Strategy
National campaign
Website
Trade show
Print & brochures

Scene 1 / 5 Brunswick Forest

A flock becomes a tree

“It started with a logo.”

You see: Birds over a lakeside row of homes.
It moves: They fly in and settle into the Brunswick Forest pine.

Scene 2 / 5 Brunswick Forest

The plan, from above

“4,500 acres, mapped like a storybook.”

You see: The watercolor master plan.
It moves: The map tilts into 3D and the landmarks pop up. Hover a pin to visit.

Scene 3 / 5 Brunswick Forest

Search no more

“Whatever you are looking for is already here.”

You see: A search bar, like the national campaign.
It moves: Type or pick a wish; the answer appears behind it.

Scene 4 / 5 Brunswick Forest

The booth

“Search no more, in person.”

You see: The trade show booth.
It moves: Walk past it sideways, like a visitor on the show floor.

Scene 5 / 5 Brunswick Forest

An ideal home

“Chosen again. For good reason.”

You see: The Ideal LIVING 2015 brochure.
It moves: It unfolds panel by panel, from night to gold.

Battleship North Carolina

From Every Angle

A World War II battleship, a slogan with a 3D shadow, and a campaign you can walk through, drive past and climb aboard.

Brand campaign
Outdoor & billboards
Street banners
Brochures
Wayfinding deck maps
Exhibit graphics

Scene 1 / 6 Battleship North Carolina

Every angle

“Experience history from every angle.”

You see: The ship’s bow and the slogan on a red band.
It moves: The band and its extruded letters lean with your pointer: a different angle wherever you look from.

Scene 2 / 6 Battleship North Carolina

25 miles ahead

“You’re within range of a powerful experience.”

You see: A highway at dusk and a billboard on the horizon.
It moves: Scroll drives you toward it while the miles count down.

Scene 3 / 6 Battleship North Carolina

On every pole

“The campaign walks you to the ship.”

You see: Street banners: Powerful, Honorable and the crew.
It moves: Real fabric banners on their poles, waving in the river wind.

Scene 4 / 6 Battleship North Carolina

Below deck

“A floating city, room by room.”

You see: The deck maps: second deck, third deck, first platform.
It moves: The decks stack in 3D; pick one, hover a room and it lights up.

Scene 5 / 6 Battleship North Carolina

Faces of the crew

“Every portrait is someone who served.”

You see: Sacrifice, Honor, Bravery and the sailors behind them.
It moves: Walk the gallery wall sideways, like visitors in the museum.

Scene 6 / 6 Battleship North Carolina

Fair winds

“Fair winds and following seas.”

You see: A row of service ribbons over the yellow sky.
It moves: The ribbons slide in one by one, then the farewell lands.