Case story 01 · Food & beverage
Luna Pops · Hillsborough, NC
Unexpectedly Cool
Two popsicle shapes became an alphabet. Scroll to watch it build a brand.
Chapter two
“Make the most delicious frozen pops imaginable, in flavors both comfortingly classic and wildly unexpected.”
Dina Mills
Founder & Chief Pop Maker
Dina Mills makes frozen pops by hand in small batches, from whole fruit, local milk and exotic spices. Morvil turned two popsicle shapes into a whole alphabet: the logo, the boxes, the cards, the shirts and a pattern that never stops moving.
- 8
- flavors, from classic to unexpected
- 4
- handcrafted pops in every box
- 1%
- back to children and families, every year
- 100%
- natural, no preservatives
Chapter three
Eight flavors on a shelf. Take a bite.
Hover to wobble · tap to bite
- Cookies & Cream
- Hibiscus Lemon
- Milk Chocolate Chai
- Sea Salt Caramel
- Rhubarb Lime
- Pineapple Mango
- Raspberry Chocolate Chip
- Pomegranate Blueberry
Flavor 02 / 08
Hibiscus Lemon
The herbal infusion of tropical hibiscus meets the playful pucker of freshly squeezed lemon.
Chapter four
This is the real dieline.
Printed, scored, still flat.
Scroll folds it,
panel by panel.
Turn it around:
the box tells the story.
One side sells
the other seven flavors.
Front and center:
Hibiscus Lemon.
Then the family
lands on the shelf.
The LunaPops Story
Like many great things in life, the idea behind LunaPops is pretty simple: make the most delicious frozen pops imaginable, in flavors both comfortingly classic and wildly unexpected.
Handcrafted in small batches from whole fruit, local milk and cream, real vanilla, fine chocolate and exotic spices.
1% back, 100% of the time
One percent of every pop made goes to organizations that serve children and families.
Dina Mills
Founder & Chief Pop Maker
The LunaPops Story
Like many great things in life, the idea behind LunaPops is pretty simple: make the most delicious frozen pops imaginable, in flavors both comfortingly classic and wildly unexpected.
Handcrafted in small batches from whole fruit, local milk and cream, real vanilla, fine chocolate and exotic spices.
1% back, 100% of the time
One percent of every pop made goes to organizations that serve children and families.
Dina Mills
Founder & Chief Pop Maker
The LunaPops Story
Like many great things in life, the idea behind LunaPops is pretty simple: make the most delicious frozen pops imaginable, in flavors both comfortingly classic and wildly unexpected.
Handcrafted in small batches from whole fruit, local milk and cream, real vanilla, fine chocolate and exotic spices.
1% back, 100% of the time
One percent of every pop made goes to organizations that serve children and families.
Dina Mills
Founder & Chief Pop Maker
Chapter five
Even the business card is a popsicle.
The lime front carries the wordmark. Turn it over and the orange pop slides in from the corner, stick and all.
Move to tilt · tap to flip
Chapter six
Wear the cool.
When people pay to wear your logo, the brand has won. Three shirts on the rail, in real cotton jersey.
Drag the rail · brush a shirt to swing it · tap one to see the back
01 / 03
Bob?
An orange meets a pop it recognises. Or thinks it does.
unexpectedly cool
Identity · Packaging · Stationery · Apparel · Pattern system
Every element came from the same two shapes: the lime U and the orange arch. That is why it holds together on a freezer shelf, a T-shirt and a business card.