Case story 02 · Healthcare
EmergeOrtho
Emerge Stronger
Four of North Carolina’s top orthopaedic practices joined into one. Morvil gave them a name, a ribbon and a promise, then carried it from a phone screen to the front of the building.
Drag the ribbon · blue outside, orange within
Chapter two
Four practices. One name.
Each practice kept its doctors, its locations and its patients. What changed was the promise above the door: one group, one health record, one way of saying it. In Wilmington the ads said it plainly: OrthoWilmington is now EmergeOrtho.
- Blue Ridge Bone & Joint Asheville · Hendersonville · Arden
- Carolina Orthopaedic Specialists Hickory · Morganton · Lenoir
- OrthoWilmington New Hanover · Brunswick · Onslow
- Triangle Orthopaedic Associates Greater Triangle Area
EmergeOrtho
Chapter three
Emerge healthier.
Emerge stronger.
Emerge better.
The name is a verb. Every patient is on the way out of an injury, so the line became the sign-off of every piece: the site, the ads, the stationery, the signs.
Chapter four
What this means for you.
49
office locations in 21 counties, from the mountains to the coast
1
electronic health records system for seamless access to your chart
4
practices, with the same doctors and services you know and trust
21
counties covered by one shared promise
Chapter five
One front door for four practices.
On launch day emergeortho.com had one job: send every patient to the right practice in a single click, then explain what the merger meant for them. Here it is rebuilt in code. Switch devices and watch it reflow.
A new level of orthopaedic care has emerged.
EmergeOrtho
To visit your provider, click on their website link below:
EmergeOrtho is a group of four top orthopaedic practices statewide that puts patients first.
These four independent practices have teamed up to expand your access to the highest quality, patient-centered care. At EmergeOrtho, our sole focus is helping you emerge from treatment—stronger, healthier, better.
What this means for you:
49 office locations in 21 counties, from the mountains to the coast
One Electronic Health Records system for seamless access to your medical chart
The same doctors and services you know and trust, at the same locations
Patient Portals
EmergeOrtho is pleased to provide our patients with access to their personal, web-based patient portal, an online tool that offers you:
- 24-hour access to your personal health information
- Access to your scheduled appointments
- Reminders and medications
- Secure communication with the practice
- Appointment requests
Checking on an appointment for August 1 or after?
For information regarding appointments with any EmergeOrtho practice on or after August 1, 2016, access your patient portal account here.
- Asheville | Hendersonville | Arden
- 828.258.8800
- Greater Hickory | Unifour Area
- 828.324.2800
- Greater Triangle Area
- 800.359.3053
- Greater Wilmington Area
- 800.800.3305
Rebuilt in code from the launch design · scroll inside the screen · try a practice
Chapter six
The ribbon, pulled flat.
On paper the shield unwinds into a wave of blue and orange that runs off the edge of every sheet. The ad, the letterhead, the envelope and the cards, rebuilt and laid out on the table.
Click any piece to pick it up · click again or press Esc to put it back
And on the people who wear it.
Chapter seven
The brand is finished in the parking lot.
Monument signs carry the shield over a navy face with an orange crest; wayfinding pylons take patients from the curb to Main Entrance, Urgent Ortho Care, Physical Therapy and the MRI Imaging Center.
EmergeOrtho
EmergeOrtho
- Main Entrance▸
- Urgent Ortho Care▸
- Physical Therapy▸
- MRI Imaging Center▸
Scroll to walk around it