Case story 04 · Museum & memorial
From Every Angle
Move your pointer: the slogan changes its angle with you.
Chapter two
The world’s greatest sea weapon, now a memorial.
Commissioned on 9 April 1941, NORTH CAROLINA was the pride of the Navy’s fleet, often called “Showboat”. She took part in every major naval offensive in the Pacific, earned 15 battle stars and became the most decorated American battleship of WWII. Today she is a memorial to the 10,000 North Carolinians who gave their lives in the war, moored on the Cape Fear River across from downtown Wilmington.
The Battleship NORTH CAROLINA is a restored WWII battleship, a National Historic Landmark and the state’s memorial to the North Carolinians who served. Morvil built a brand in signal-flag yellow, red and navy, with a slogan that leans forward like a ship’s bow: Experience history from every angle.
Fun facts
- 15000 tons
- of steel armor plate, about 42% of her weight.
- 2 million gallons
- of fuel oil on board. She averaged 166 gallons per mile, moving 32 feet per gallon.
- 8.4 megawatts
- of electricity, enough to power a small town of 6,500 people.
- 9 captains
- all U.S. Naval Academy graduates. All but one were promoted to admiral on leaving the ship; he was promoted later.
Facts from the Battleship NORTH CAROLINA visitor brochure designed by Morvil.
You’re within range ofa powerful experience.
25 MILES AHEAD
Chapter three
You’re within range of a powerful experience.
Chapter four
The campaign walks you to the ship.
Street banners built in code, printed on both sides and hung on real poles. Move across them to raise the wind.
Chapter five
A floating city, room by room.
The visitor maps Morvil drew for each deck, rebuilt so you can explore them. Pick a deck, then hover a room or its name.
Second Deck
Third Deck
First Platform
Second Deck key
Third Deck key
First Platform key
Chapter six
Room 10 on the second deck was a soda fountain.
Morvil brought the mess deck back with life-size murals of the crew on their break. Ice cream was room 15.
Chapter seven
Every portrait is someone who served.
2,300 young men served aboard. Keep scrolling to walk the wall.
Chapter eight
The same angle, in your hands.
Scroll to open the spread
Tap the card to flip it
Fair winds andfollowing seas
Fair winds and following seas.