Brunswick Forest
Coastal By Nature
Case story 03 · Real estate & community
Coastal By Nature
Chapter two
The building blocks of this community started with a logo.
The building blocks of this master-planned community started with a logo Morvil created over 11 years ago. Since then Morvil has shaped its marketing, from strategy to national campaigns to test markets, helping it become one of the fastest-growing communities on the East Coast.
- 11+
- years of Morvil inside the brand
- 4,500
- heavily wooded acres
- 10 min
- from historic downtown Wilmington
- 30 min
- from pristine beaches
Chapter three
4,500 acres, drawn like a storybook.
The master plan reads like a watercolor storybook: the Villages at the front door off Ocean Highway, the Welcome Center and Community Commons, parks and lakes between the neighborhoods, and a deep forest kept in the middle, crossed only by trails. Scroll and the paper becomes a model you can turn.
Chapter four
The national campaign asked one question: what are you searching for?
Search no more. Casually elegant homes, open to the outdoors.
Chapter five
Then the search bar got a floor plan.
On the trade-show floor the campaign became a booth: a lake backdrop with the search typed across the top, “Wilmington, NC coastal, casual, charming”, and roll-up banners that answer it, one wish at a time.
Search no more.
You’ve found a warm welcome, and an average high of 74°F.
Search no more.
You’ve found happy residents – who become friendly neighbors.
Search no more.
You’ve found a top-rated golf course, and friends who are game to play.
Keep scrolling: the banners pull up out of their cassettes
Chapter six
Award-winning, in every size.
The site carries the same voice as the print: Coastal By Nature over the landscape, serif headlines, green bars and one orange button for what buyers want most, Available Properties. Here it is rebuilt and working. Switch devices and watch it reflow.
The award-winning, master-planned community nestled beside Wilmington, NC
Even in a region that attracts so many for its active lifestyle, mild climate and overall quality of living, Brunswick Forest stands apart as the perfect place for your new home.
It begins with its prime location, just 10 minutes from historic downtown Wilmington, NC, and within 30 minutes of pristine beaches, yet set apart on 4,500 heavily wooded acres containing parks, nature trails and creeks. It includes a wealth of amenities in place for residents to enjoy today, such as a top-rated golf course and some of the most diverse real estate offerings in eastern North Carolina. From upscale links-side estates to low-maintenance patio homes, this coastal North Carolina community has something for everyone.
Upcoming Special Events
- Fall By the CoastNovember 13-15
- Renewed LivingJanuary 7-9
Coastal Discovery Package
Come sample the lifestyle
connect with us
Blog
8/4/2015Boom in Area Breweries Benefits Brunswick Forest Residents [more]
Social media
Chapter seven
Chosen again. Unfold the story.
Ideal-LIVING magazine picked Brunswick Forest again to host its 2015 Ideal-LIVING home: The Meadowlark by Tribute Homes, 4,000 richly detailed square feet overlooking the 11th fairway of Cape Fear National.
Coastal by nature.